RMD Group, which manages San Diego hotspot Side Bar, uses focus groups before launching a first-time promotion.
Riviera San Diego
Sidle up to the bar to pick-up tips from the pros at Side Bar’s new mixology class. (Think Tom Cruise circa 1988.)
San Diego D-Town
NIGHTLIFE: Wednesday and Sunday Nights—The New Friday and Saturday?
Friday and Saturday are the nights that bars and nightclubs traditionally make the most money. The work week is generally over for patrons, and those hard-working folks want to loosen up with friends, down adult beverages and take over dance floors...
New Side Bar Reignites Gaslamp Glow
We locals are privy to the staple Saturday night institutions scattered throughout the bustling streets of the downtown San Diego Gaslamp Quarter...
Any old school San Diego partiers remember that Side Bar was the O.G. nightclub when it first opened doors six years ago. Side Bar was first to bring luxury nightlife and VIP entertainment to San Diego...
Holiday Party Guide 2011
Party all night long and stay till the sun rises at Side Bar in downtown. From 9pm-2am DJ Epic Twelve will be spinning beats and a champagne toast at midnight...